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exponential differentiation

This tag is associated with 4 posts

4M Branding – Now available on Kindle and Amazon CreateSpace paperback!

The 4M Personal Branding system is now available on Amazon Kindle and in paperback using the Amazon CreateSpace on-demand printing service. The book provides you with a step-by-step guide to defining, communicating, monetizing and growing your personal brand. Practical, real-life examples combined with hands-on exercises and online resources will guide you through each aspect of your … Continue reading

MAC and No Cheese – The tag line trifecta of Memorable, Approachable and Credible

You have refined your personal value propositions using the techniques of exponential differentiation and the Three Circles. You have even developed a punchy tag line and hook for your email signature and business card with a slightly modified version for verbal delivery during mixers and industry events. This article will introduce the MAC technique of … Continue reading

Understanding your competitive field: The beauty and simplicity of the “3 Circle” model

One of the most elegant and simple frameworks for comprehensively analyzing your competitive field is Urbany and Davis’  3 Circle model. It uses a simple Venn diagram with overlapping circles representing “customers,”  “competitors,” and “company” to comprehensively describe a series of important factors in your competitive environment. Some of the most important elements of the … Continue reading

What’s Your Sweet Spot?

We all bring a unique mix of skills, experiences, and competencies to prospective employers and clients. Each one of them individually may be attractive or marginally differentiated, but competing against a large set of “me-too” offers out there. Let’s say we have successfully translated a generic commodity skill – such as PHP programming – into … Continue reading

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