You have refined your personal value propositions using the techniques of exponential differentiation and the Three Circles. You have even developed a punchy tag line and hook for your email signature and business card with a slightly modified version for verbal delivery during mixers and industry events. This article will introduce the MAC technique of … Continue reading
One of the most elegant and simple frameworks for comprehensively analyzing your competitive field is Urbany and Davis’ 3 Circle model. It uses a simple Venn diagram with overlapping circles representing “customers,” ”competitors,” and “company” to comprehensively describe a series of important factors in your competitive environment. Some of the most important elements of the … Continue reading
We all bring a unique mix of skills, experiences, and competencies to prospective employers and clients. Each one of them individually may be attractive or marginally differentiated, but competing against a large set of “me-too” offers out there. Let’s say we have successfully translated a generic commodity skill – such as PHP programming – into … Continue reading
