Some instances of personal brand communication require an advanced form of micro-targeting and customization of your pitch. For example, you might be planning a potentially career-changing presentation to the executive board of your company, are about to pitch an important client, or are preparing a heavily customized resume and cover letter to the prospective employer … Continue reading
Landing at Tokyo’s Narita airport after a 14 hour flight from the US can be a bit confusing. After a relatively easy, courteous and efficient immigration experience, it’s time to get your jet-lagged self oriented. Find the airport bus ticket counter in the thicket of Japanese and English signs, get some cash from an ATM … Continue reading
One of the memorable scenes from the mid-90s hit Jerry Maguire was Tom Cruise’s emphatic appeal to his prospective client “Help Me …. Help YOU!” Put yourself in Tom Cruise’s / Jerry Maguire’s shoes for a moment, but imagine yourself to be the superstar athlete with lots of undiscovered potential – and Jerry is your … Continue reading
