One of the important memory systems in the brain is called episodic memory. It creates a mental map of events, places, times, and associated emotions. This type of memory is extremely powerful, automatically engaged and can readily be leveraged for boosting learning and recall. You may have experienced the power of episodic memory by revisiting … Continue reading
When you hear “location-aware” or “location-based” advertising you may think of amazing 4G mobile device technology that serves highly targeted ads with pinpoint geo-coded accuracy. This post deals with a different kind of low-tech location-based advertising. I am referring to the ingeniously “localized” advertising posters for Manhattan Mini Storage displayed on billboards and subway cars … Continue reading
