Some instances of personal brand communication require an advanced form of micro-targeting and customization of your pitch. For example, you might be planning a potentially career-changing presentation to the executive board of your company, are about to pitch an important client, or are preparing a heavily customized resume and cover letter to the prospective employer … Continue reading
Landing at Tokyo’s Narita airport after a 14 hour flight from the US can be a bit confusing. After a relatively easy, courteous and efficient immigration experience, it’s time to get your jet-lagged self oriented. Find the airport bus ticket counter in the thicket of Japanese and English signs, get some cash from an ATM … Continue reading
You may have heard of an elevator pitch – a one to three sentence summary of a product, service, company, vision or personal value proposition that can be delivered in 30 seconds or less. A good personal elevator pitch contains relevant experience, credibility builders (such as education or awards) and – importantly – your impact … Continue reading
