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Occupy Wall Street – Time for a Value Proposition?

In the world of personal branding, I always advise clients and friends to develop a customer-centric value proposition. You are not an “engineer,” you “write elegant apps that customers love to use.” You are not a “project manager,” you provide “peace of mind to your executives and customers alike.” After yesterday’s unseasonably cold weather (complete with … Continue reading

Personal Branding – The 4Ms of Market, Message, Money, and Meaning

Professional Mixer, New York City, October 2011 Attendee 1: So, what do you do? Bjorn: I make people memorable for all the right reasons. Meetup Attendee 2: Really? What does that mean? And how do you that? Bjorn: Well, I work with people to develop a unique personal brand – the essence of what’s unique, cool and different about … Continue reading

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