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Political Branding

Occupy Wall Street – Time for a Value Proposition?

In the world of personal branding, I always advise clients and friends to develop a customer-centric value proposition. You are not an “engineer,” you “write elegant apps that customers love to use.” You are not a “project manager,” you provide “peace of mind to your executives and customers alike.”

Zuccotti Park, #ows

Occupy Wall Street

After yesterday’s unseasonably cold weather (complete with heavy snow and drenching rain), I began to wonder about the customer-centric value proposition of Occupy Wall Street, headquartered in nearby Zuccotti Park. With increasingly inclement weather, the movement’s job #1 will be to maintain support (both through physical presence and donations). But what do you “get” for standing with the Occupy Wall Street movement? What’s in it for you to be an active “advocate for the 99%?”
Emotional satisfaction? Peace of mind? A feeling of being “right?” More money in your 401(k)? 

There is no shortage of demands voiced by individuals within the Occupy Wall Street movement. They range from “ending wealth inequality” to “ending health profiteering.” The “official” position  remains (purposefully) ambiguous (“We are our demands. This #ows movement is about empowering communities to form their own general assemblies, to fight back against the tyranny of the 1%. Our collective struggles cannot be co-opted.”)

So, if all of the demands were met – from the ambiguous (“Fight back against the 1%”) to the concrete (“Reinstate Glass Steagal”), what would be the net benefit to a potential supporter? And, more importantly, can it be boiled down into a memorable, credible value proposition?

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Discussion

One thought on “Occupy Wall Street – Time for a Value Proposition?

  1. Good question, Bjorn! In my economic justice petition, “Tell the Credit Bureaus: Give Me Back My Credit Score!” at change.org, the potential value for the petitioners is over $40,000 in savings. At a national level, it’s revitalizing lending and the economy much faster.

    “A 100 point difference in your FICO® score could mean over $40,000 extra in interest payments over the life of a 30 year mortgage on a $300,000 home loan.” Source: myfico.com

    Petition: http://www.change.org/petitions/tell-the-credit-bureaus-give-me-back-my-credit-score

    Posted by Marga Vaquer | November 17, 2011, 8:58 pm

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