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Approachable

This tag is associated with 2 posts

Creating an effective call to action with tangible benefit statements

You may have seen the signs in hotels asking you to help preserve energy, water, and detergent by being a good environmental citizen and reusing your towels. Typically these campaigns focus on the saved water or other rather abstract benefits. On a recent trip to Vienna, I saw the clever note shown on the right … Continue reading

MAC and No Cheese – The tag line trifecta of Memorable, Approachable and Credible

You have refined your personal value propositions using the techniques of exponential differentiation and the Three Circles. You have even developed a punchy tag line and hook for your email signature and business card with a slightly modified version for verbal delivery during mixers and industry events. This article will introduce the MAC technique of … Continue reading