//
archives

cultural differentiation

This tag is associated with 2 posts

Micro-targeting your brand pitch – The merits of pinpoint linguistic accuracy

Some instances of personal brand communication require an advanced form of micro-targeting and customization of your pitch. For example, you might be planning a potentially career-changing presentation to the executive board of your company, are about to pitch an important client, or are preparing a heavily customized resume and cover letter to the prospective employer … Continue reading

Ohayou Gozaimasu…Creative Use of Cultural Differences in Japan

Last week I had the opportunity to facilitate a strategy workshop for a leading telecommunications company in Japan. As part of my preparation, I spent quite a bit of time contemplating how cultural differences in language, organizational behavior, and general interpersonal interactions might affect the outcome of the workshop. I was especially concerned about people’s … Continue reading