//
archives

differentiation

This tag is associated with 9 posts

4M Branding – Now available on Kindle and Amazon CreateSpace paperback!

The 4M Personal Branding system is now available on Amazon Kindle and in paperback using the Amazon CreateSpace on-demand printing service. The book provides you with a step-by-step guide to defining, communicating, monetizing and growing your personal brand. Practical, real-life examples combined with hands-on exercises and online resources will guide you through each aspect of your … Continue reading

Ultimate resume brand control – the infographic resume

You have tweaked, fine-tuned, edited, and massaged your resume to perfection. Each job description includes quantitative, concrete results, the intro starts off  with a memorable value proposition and tag line, and everything from layout to the choice of font and colors is spot on. There’s just one problem. No matter how great the contents, your … Continue reading

Micro-targeting your brand pitch – The merits of pinpoint linguistic accuracy

Some instances of personal brand communication require an advanced form of micro-targeting and customization of your pitch. For example, you might be planning a potentially career-changing presentation to the executive board of your company, are about to pitch an important client, or are preparing a heavily customized resume and cover letter to the prospective employer … Continue reading

Brand checking your resume – The magic of word clouds

Creating an effective resume and LinkedIn profile is an important part of the second “M” – Messaging – in the 4M Personal Branding™ system. Your core value proposition, benefit statements, hook, and properly structured experience sections should all work together to portray your personal brand in the best possible light. You may want to revisit … Continue reading

Highlighting the ONE thing most clients / managers / employers are ACTUALLY looking for

Landing at Tokyo’s Narita airport after a 14 hour flight from the US can be a bit confusing. After a relatively easy, courteous and efficient immigration experience, it’s time to get your jet-lagged self oriented. Find the airport bus ticket counter in the thicket of Japanese and English signs, get some cash from an ATM … Continue reading

Beyond Benefits – How Feelings Help Value Propositions Come Alive

A common bit of advice for writing effective resumes is to structure each job description around specific results delivered for the employer or client. This writing principle is sometimes expressed as the acronym SAR – “Situation-Action-Result” or SPAR – “Situation-Problem-Action-Result.” By focusing on concrete results, resume writers can avoid the temptation of speaking in generic terms about activities … Continue reading

Ohayou Gozaimasu…Creative Use of Cultural Differences in Japan

Last week I had the opportunity to facilitate a strategy workshop for a leading telecommunications company in Japan. As part of my preparation, I spent quite a bit of time contemplating how cultural differences in language, organizational behavior, and general interpersonal interactions might affect the outcome of the workshop. I was especially concerned about people’s … Continue reading

Understanding your competitive field: The beauty and simplicity of the “3 Circle” model

One of the most elegant and simple frameworks for comprehensively analyzing your competitive field is Urbany and Davis’  3 Circle model. It uses a simple Venn diagram with overlapping circles representing “customers,”  “competitors,” and “company” to comprehensively describe a series of important factors in your competitive environment. Some of the most important elements of the … Continue reading

What’s Your Sweet Spot?

We all bring a unique mix of skills, experiences, and competencies to prospective employers and clients. Each one of them individually may be attractive or marginally differentiated, but competing against a large set of “me-too” offers out there. Let’s say we have successfully translated a generic commodity skill – such as PHP programming – into … Continue reading