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Personal Branding – The 4Ms of Market, Message, Money, and Meaning

Professional Mixer, New York City, October 2011 Attendee 1: So, what do you do? Bjorn: I make people memorable for all the right reasons. Meetup Attendee 2: Really? What does that mean? And how do you that? Bjorn: Well, I work with people to develop a unique personal brand – the essence of what’s unique, cool and different about … Continue reading