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meaning

This tag is associated with 3 posts

Brand checking your resume – The magic of word clouds

Creating an effective resume and LinkedIn profile is an important part of the second “M” – Messaging – in the 4M Personal Branding™ system. Your core value proposition, benefit statements, hook, and properly structured experience sections should all work together to portray your personal brand in the best possible light. You may want to revisit … Continue reading

Beyond Benefits – How Feelings Help Value Propositions Come Alive

A common bit of advice for writing effective resumes is to structure each job description around specific results delivered for the employer or client. This writing principle is sometimes expressed as the acronym SAR – “Situation-Action-Result” or SPAR – “Situation-Problem-Action-Result.” By focusing on concrete results, resume writers can avoid the temptation of speaking in generic terms about activities … Continue reading

Personal Branding – The 4Ms of Market, Message, Money, and Meaning

Professional Mixer, New York City, October 2011 Attendee 1: So, what do you do? Bjorn: I make people memorable for all the right reasons. Meetup Attendee 2: Really? What does that mean? And how do you that? Bjorn: Well, I work with people to develop a unique personal brand – the essence of what’s unique, cool and different about … Continue reading