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memorable branding

This tag is associated with 11 posts

4M Branding – Now available on Kindle and Amazon CreateSpace paperback!

The 4M Personal Branding system is now available on Amazon Kindle and in paperback using the Amazon CreateSpace on-demand printing service. The book provides you with a step-by-step guide to defining, communicating, monetizing and growing your personal brand. Practical, real-life examples combined with hands-on exercises and online resources will guide you through each aspect of your … Continue reading

Ultimate resume brand control – the infographic resume

You have tweaked, fine-tuned, edited, and massaged your resume to perfection. Each job description includes quantitative, concrete results, the intro starts off  with a memorable value proposition and tag line, and everything from layout to the choice of font and colors is spot on. There’s just one problem. No matter how great the contents, your … Continue reading

Micro-targeting your brand pitch – The merits of pinpoint linguistic accuracy

Some instances of personal brand communication require an advanced form of micro-targeting and customization of your pitch. For example, you might be planning a potentially career-changing presentation to the executive board of your company, are about to pitch an important client, or are preparing a heavily customized resume and cover letter to the prospective employer … Continue reading

Situational value propositions – Leveraging neuroscience to make your brand memorable

One of the important memory systems in the brain is called episodic memory. It creates a mental map of events, places, times, and associated emotions. This type of memory is extremely powerful, automatically engaged and can readily be leveraged for boosting learning and recall. You may have experienced the power of episodic memory by revisiting … Continue reading

Beyond Benefits – How Feelings Help Value Propositions Come Alive

A common bit of advice for writing effective resumes is to structure each job description around specific results delivered for the employer or client. This writing principle is sometimes expressed as the acronym SAR – “Situation-Action-Result” or SPAR – “Situation-Problem-Action-Result.” By focusing on concrete results, resume writers can avoid the temptation of speaking in generic terms about activities … Continue reading

MAC and No Cheese – The tag line trifecta of Memorable, Approachable and Credible

You have refined your personal value propositions using the techniques of exponential differentiation and the Three Circles. You have even developed a punchy tag line and hook for your email signature and business card with a slightly modified version for verbal delivery during mixers and industry events. This article will introduce the MAC technique of … Continue reading

Ohayou Gozaimasu…Creative Use of Cultural Differences in Japan

Last week I had the opportunity to facilitate a strategy workshop for a leading telecommunications company in Japan. As part of my preparation, I spent quite a bit of time contemplating how cultural differences in language, organizational behavior, and general interpersonal interactions might affect the outcome of the workshop. I was especially concerned about people’s … Continue reading

How to sound fake and insincere every time – Important differences between spoken and written language

Have you ever had the privilege of sitting through a painful conference presentation after a delicious, heavy catered lunch and slowly drifting off to sleep as the – earnest and well-prepared – presenter carefully reads off his elegant remarks? You may even have tried to keep up with the slides and “spoken” words, but after … Continue reading

What’s Your Sweet Spot?

We all bring a unique mix of skills, experiences, and competencies to prospective employers and clients. Each one of them individually may be attractive or marginally differentiated, but competing against a large set of “me-too” offers out there. Let’s say we have successfully translated a generic commodity skill – such as PHP programming – into … Continue reading

You in 5 seconds or less – Why your Personal Value Proposition “Hook” Matters

You may have heard of an elevator pitch – a one to three sentence summary of a product, service, company, vision or personal value proposition that can be delivered in 30 seconds or less. A good personal elevator pitch contains relevant experience, credibility builders (such as education or awards) and – importantly – your impact … Continue reading