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memorable openers

This tag is associated with 6 posts

4M Branding – Now available on Kindle and Amazon CreateSpace paperback!

The 4M Personal Branding system is now available on Amazon Kindle and in paperback using the Amazon CreateSpace on-demand printing service. The book provides you with a step-by-step guide to defining, communicating, monetizing and growing your personal brand. Practical, real-life examples combined with hands-on exercises and online resources will guide you through each aspect of your … Continue reading

Instant value communication in job interviews – The “gold star” question

In the 1996 movie Jerry Maguire, Tom Cruise’s character famously implored his client to “help me help you!” (in addition to producing many, many other memorable quotes). How does this “Jerry Maguire moment” apply to personal branding? Your value proposition, hook and tag line should all work in unison to effectively communicate how you can … Continue reading

Situational value propositions – Leveraging neuroscience to make your brand memorable

One of the important memory systems in the brain is called episodic memory. It creates a mental map of events, places, times, and associated emotions. This type of memory is extremely powerful, automatically engaged and can readily be leveraged for boosting learning and recall. You may have experienced the power of episodic memory by revisiting … Continue reading

Beyond Benefits – How Feelings Help Value Propositions Come Alive

A common bit of advice for writing effective resumes is to structure each job description around specific results delivered for the employer or client. This writing principle is sometimes expressed as the acronym SAR – “Situation-Action-Result” or SPAR – “Situation-Problem-Action-Result.” By focusing on concrete results, resume writers can avoid the temptation of speaking in generic terms about activities … Continue reading

MAC and No Cheese – The tag line trifecta of Memorable, Approachable and Credible

You have refined your personal value propositions using the techniques of exponential differentiation and the Three Circles. You have even developed a punchy tag line and hook for your email signature and business card with a slightly modified version for verbal delivery during mixers and industry events. This article will introduce the MAC technique of … Continue reading

You in 5 seconds or less – Why your Personal Value Proposition “Hook” Matters

You may have heard of an elevator pitch – a one to three sentence summary of a product, service, company, vision or personal value proposition that can be delivered in 30 seconds or less. A good personal elevator pitch contains relevant experience, credibility builders (such as education or awards) and – importantly – your impact … Continue reading