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political branding

This tag is associated with 2 posts

Brilliant Location-Aware Advertising – Lessons for Personal Branding from Manhattan Mini Storage Posters

When you hear “location-aware” or “location-based” advertising you may think of amazing 4G mobile device technology that serves highly targeted ads with pinpoint geo-coded accuracy. This post deals with a different kind of low-tech location-based advertising. I am referring to the ingeniously “localized” advertising posters for Manhattan Mini Storage displayed on billboards and subway cars … Continue reading

Occupy Wall Street – Time for a Value Proposition?

In the world of personal branding, I always advise clients and friends to develop a customer-centric value proposition. You are not an “engineer,” you “write elegant apps that customers love to use.” You are not a “project manager,” you provide “peace of mind to your executives and customers alike.” After yesterday’s unseasonably cold weather (complete with … Continue reading