//
archives

resume

This tag is associated with 4 posts

4M Branding – Now available on Kindle and Amazon CreateSpace paperback!

The 4M Personal Branding system is now available on Amazon Kindle and in paperback using the Amazon CreateSpace on-demand printing service. The book provides you with a step-by-step guide to defining, communicating, monetizing and growing your personal brand. Practical, real-life examples combined with hands-on exercises and online resources will guide you through each aspect of your … Continue reading

Instant value communication in job interviews – The “gold star” question

In the 1996 movie Jerry Maguire, Tom Cruise’s character famously implored his client to “help me help you!” (in addition to producing many, many other memorable quotes). How does this “Jerry Maguire moment” apply to personal branding? Your value proposition, hook and tag line should all work in unison to effectively communicate how you can … Continue reading

Ultimate resume brand control – the infographic resume

You have tweaked, fine-tuned, edited, and massaged your resume to perfection. Each job description includes quantitative, concrete results, the intro starts off  with a memorable value proposition and tag line, and everything from layout to the choice of font and colors is spot on. There’s just one problem. No matter how great the contents, your … Continue reading

Brand checking your resume – The magic of word clouds

Creating an effective resume and LinkedIn profile is an important part of the second “M” – Messaging – in the 4M Personal Branding™ system. Your core value proposition, benefit statements, hook, and properly structured experience sections should all work together to portray your personal brand in the best possible light. You may want to revisit … Continue reading