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This tag is associated with 4 posts

4M Branding – Now available on Kindle and Amazon CreateSpace paperback!

The 4M Personal Branding system is now available on Amazon Kindle and in paperback using the Amazon CreateSpace on-demand printing service. The book provides you with a step-by-step guide to defining, communicating, monetizing and growing your personal brand. Practical, real-life examples combined with hands-on exercises and online resources will guide you through each aspect of your … Continue reading

Micro-targeting your brand pitch – The merits of pinpoint linguistic accuracy

Some instances of personal brand communication require an advanced form of micro-targeting and customization of your pitch. For example, you might be planning a potentially career-changing presentation to the executive board of your company, are about to pitch an important client, or are preparing a heavily customized resume and cover letter to the prospective employer … Continue reading

Highlighting the ONE thing most clients / managers / employers are ACTUALLY looking for

Landing at Tokyo’s Narita airport after a 14 hour flight from the US can be a bit confusing. After a relatively easy, courteous and efficient immigration experience, it’s time to get your jet-lagged self oriented. Find the airport bus ticket counter in the thicket of Japanese and English signs, get some cash from an ATM … Continue reading

You in 5 seconds or less – Why your Personal Value Proposition “Hook” Matters

You may have heard of an elevator pitch – a one to three sentence summary of a product, service, company, vision or personal value proposition that can be delivered in 30 seconds or less. A good personal elevator pitch contains relevant experience, credibility builders (such as education or awards) and – importantly – your impact … Continue reading