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value proposition

This tag is associated with 3 posts

4M Branding – Now available on Kindle and Amazon CreateSpace paperback!

The 4M Personal Branding system is now available on Amazon Kindle and in paperback using the Amazon CreateSpace on-demand printing service. The book provides you with a step-by-step guide to defining, communicating, monetizing and growing your personal brand. Practical, real-life examples combined with hands-on exercises and online resources will guide you through each aspect of your … Continue reading

How elastic is your brand? The merits of brand contingency planning

The term brand elasticity refers to the degree to which your personal brand – or any brand – can “stretch.” In the commercial world, brand elasticity refers to the number of products and services that can reasonably be covered by one brand. For example, the Nike brand is very powerful in its core domain of … Continue reading

Creating an effective call to action with tangible benefit statements

You may have seen the signs in hotels asking you to help preserve energy, water, and detergent by being a good environmental citizen and reusing your towels. Typically these campaigns focus on the saved water or other rather abstract benefits. On a recent trip to Vienna, I saw the clever note shown on the right … Continue reading